In this VP Community Guide, we will be going through the best practices in team and project management. This is an essential part of leading successful digital marketing initiatives.
So how can VP leaders manage teams effectively? Here are the best practices of project management.
VP Community Guide: Effective Digital Marketing Team Management
As VP of digital marketing, you are in charge of both the development and operations side of digital marketing. With the rapid growth of digital channels, you will be faced with constant changes to the landscape. It is important to keep up with these changes.
Here are the best practices in team management:
1. Be effective in communicating with your members.
As a VP, your job is to assist your team members in completing duties. Most of all, in a timely, consistent, and strategic manner that matches with the company’s overall strategic goals. To do so, you’ll need to clearly define those strategic goals, as well as the precise tasks and processes that your team will need to complete to achieve them.
2. Have a clear purpose and expectations from your team.
The VP’s role is to be both a mentor and leader, which can be difficult. To do this effectively, you will need to make sure that the team members are following their tasks, while also ensuring that everyone is on the same page for your company’s goals.
As a leader, you must make sure that your team’s work is visible. You’ll need to keep up with their work and ensure that they are on track with their projects. Also, you’ll need to ensure that everyone in the team is communicating correctly with each other. This includes your higher-ups at the company. You will also need to help your team develop professionally so that the team continues growing and developing towards success.
3. Be an example of effective work ethics.
A VP of digital marketing is responsible for leading an entire department in an organization—you’re not just managing “teams,” but rather “projects” too. To do so effectively, you must lead by example with effective time management techniques.
The VP needs to be able to manage both large-scale projects and smaller ones within the department at the same time. To do this effectively, you’ll need to be able to prioritize your tasks with urgency in mind. Also, you must be able to delegate tasks appropriately—if you can’t do it yourself, make sure that someone else in the team is capable of handling it for you.
4. Handle meetings effectively and engage your team.
It’s important to have meetings with your team members consistently, especially if you are managing a large group. These meetings should be conducted professionally and should have an agenda before the meeting starts.
5. Be approachable and communicate with your team.
Being a leader can be difficult, but one of the best ways to lead is to be approachable, both to yourself and your team. You should make it clear that you are there for support if anyone has questions for you.
Being a leader is no easy task. But with passion and hard work, you are more than leading successful projects. Because you are also helping each of your members grow.