These are the functions of public relations in an organization.

Functions of Public Relations in an Organization

Public relations is geared towards the public, not the organization. 

Media Relations

Media relations is the one-to-one side of public relations, which might also be directed at journalists, editors, producers, and consumers. 

Internal Communications

Internal communications are one of the most important elements of PR and involve the flow of news information from senior management to employees and partners inside an organization.

Moreover, internal communication is a principle-based approach to internal communication. It, moreover, aims to keep employees and business partners informed about what goes on in an organization. 

Crisis Communication

Crisis communication is the one-to-many side of public relations, which might be directed at government agencies, regulators, non-governmental organizations, and other bodies interested in a crisis. 

Social Media

Social media includes social networking services and microblogging services that enable users to create and share information or opinion.

Corporate Communications

Corporate communications are the one-to-one side of public relations, which might be directed at shareholders, investors, suppliers, regulators, the media, politicians, and other bodies interested in a company. 

Public Relations in Other Sectors

Public relation is a popular career in most sectors of society. Which is including the public sector, the not-for-profit sector, the commercial sector, and the voluntary sector, for instance. 

Not-for-profit Sector

Not-for-profit organizations use public relations to raise awareness of their work and encourage support for their cause. Public relations in not-for-profits is often as fundraising communications. 

Public Sector

First, public relations is useful by public sector organizations to communicate with the public. Perhaps to change public attitudes towards their service or policy. Also to persuade members of the public to support their policies or actions. 

Commercial Sector

Commercial organizations also use public relations to communicate with internal and external stakeholders. The main difference between commercial organizations and not-for-profit organizations is that commercial organizations are driven by profit, whereas not-for-profit organizations are not driven by profit. 

Voluntary Sector

Voluntary sector organizations use public relations to communicate with the public. Also, to change public attitudes towards their service or policy, and to persuade members of the public. Besides, this is to support their policies or actions. 

How to Improve Public Relations

Public relations can be improved by taking some necessary strategies. Perhaps these strategies are useful for improving public relations.

The first strategy is media relations. 

It is more significant for public relations. It is more beneficial to have good media relations. A good relationship with the press can help to improve the image of an organization in the eyes of the public, as well as helping to establish a strong, positive reputation for the business. 

Media relations are more important than ever before, as news is increasingly being shared online, rather than being confined to newspaper articles. When it comes to building good relationships with journalists, there are a few key ways that PR professionals can help with this process:

The second strategy is internal communications. It is also important for public relations

The third strategy is crisis communication. It is the one-to-many side of public relations, which might also be directed at government agencies, regulators, non-governmental organizations, and other bodies interested in a crisis. 

Lastly, the fourth strategy is corporate communications. It is the one-to-one side of public relations. Which might be directed at shareholders, investors, suppliers, regulators, the media, politicians, and other bodies interested in a company.